ABOUT JENNUINE LIVING
In life and in business, who you are is your greatest advantage.
Jennuine Living is a coaching and consulting practice for leaders, businesses and individuals who want their success to reflect who they are.
WHO WE ARE
Our why, our mission and our vision.
OUR WHY
Every person and every business starts with a clear sense of who they are, what they set out to do and why it matters.
That clarity is a strength. Over time, circumstances and constraints begin to shape how people and businesses operate. As the focus shifts to how they are seen and perceived, they can lose sight of what they care about and why it mattered in the first place.
Jennuine Living is a space to take an honest look at where you are, where you want to go and how you got here. Reconnecting with who you are is where it starts. Becoming who you want to be is where it leads. We help you build what’s next on what’s true.
There’s a better way to do business and a better way to live. Who you are is the foundation of your success, not the cost of it.
OUR MISSION
At Jennuine Living, sustainable success is not built despite who you are. It is built because of it. We partner with businesses, executives, leaders and individuals through whole-person coaching and organizational strategy. We help them achieve outcomes that deeply align with their values and what’s most meaningful to them.
We believe the truth of who you are, and why, is your greatest differentiator and the key to unlocking sustainable success.
OUR VISION
Jennuine Living envisions a world where people and businesses succeed because they are aligned with who they are. In that world, no one has to trade their identity, dignity or worth to belong, lead or succeed. Organizations and people are honest enough to thrive together.
WHAT WE BRING
Two kinds of expertise, one practice.
Jennuine Living brings together two kinds of expertise that leaders and organizations usually find separately: senior business and people strategy, and executive, whole-person coaching. Each strengthens the other, so results are stronger and last longer.
BUSINESS CONSULTING · FRACTIONAL CPO
HR & BUSINESS STRATEGY
Strategy built for people and profit
We help executive leaders and boards align strategy, culture and people around a shared purpose. The result is an organization whose everyday experience is shaped as accurately and intentionally as its financial outcomes.
EXECUTIVE, LEADERSHIP, PERSONAL & MENTOR COACHING
Coaching for the whole person
We partner with executives, leaders and individuals across their work and their lives. We help them create success that aligns with their values and what gives them meaning. We also mentor coaches as they deepen their craft and earn their ICF credentials.
Pragmatic, mission-driven frameworks and systems built to endure, delivered with a coach’s curiosity, care and honesty.
HOW WE WORK
Close enough to know the truth.
Unentangled enough to tell it.
- Honest and present communication
- Curiosity
- Ease
- Invested partnership and integrated alignment
This is a deliberate relationship, built for the complexity of your work and the wholeness of who you are.
THE FORMULA
Curious questioning plus trusted partnership plus increased self-awareness equals authentic alignment that creates meaningful success.
Want to learn more about how we work and what we do?
Explore What We DoWHY JENNUINE LIVING
20+ years of HR leadership.
12+ years of professional coaching.
Jennuine Living brings senior people leadership from SaaS, consumer packaged goods, medical technology and government contracting, at companies including ezCater, Starbucks, Johnson & Johnson, Coca-Cola and USIS. That experience comes together with executive coaching through BetterUp and AceUp, and faculty and mentor coaching for a leading ICF-accredited coach training program.
- Led by an ICF Professional Certified Coach (PCC), held to the ICF Code of Ethics
- Mentor Coach Specialization (MCS), serving both ICF ACC and PCC candidates
- SPHR-certified HR leadership, with an MS in Human Resource Management from UC Berkeley
- 12+ years of professional coaching, including 6 years coaching leaders through BetterUp and AceUp
- Premier Fellow Executive Coach recognition on the BetterUp platform (2022)
- Faculty and mentor coach for a leading ICF-accredited coach training program
- Woman-owned and minority-owned business
WHAT WE STAND ON
Our values.
Hover over or tap each value to learn what it means to us.
OUR FOUNDER
Jenn Johnson-Davis
MS, SPHR, PCC, MCS · Founder, Jennuine Living, LLC
Welcome, I’m Jenn.
For most of my career, HR was built to maximize employee productivity and company profitability. That never felt like enough. Too often, the relationship between people and the workplace ran in one direction. People were taught that having human needs at work was unprofessional, and companies promoted those who were best at hiding their humanity. Yet people needed human support from human resources and from their leaders, so I offered what I could, one person at a time. I listened, guided, connected people with resources and helped clear the obstacles in their way.
A season of change in my own life showed me what it means to need that kind of support. It led me to reimagine what I wanted from my work. I became a certified coach and spoke openly about my goal to change how we see, hear and value people at work. Over time, I found others who shared that passion. My community grew, and so did my vision.
The vision is audacious: to change the way people and workplaces show up for each other. I want businesses that thrive financially while honoring their responsibility to the people they employ and serve. I want leaders who invest in their teams with the same integrity they bring to the bottom line, see themselves and their people clearly, and lead from their values. And I want people to feel valued enough to bring their best, because their organization gives back in ways that support a full and healthy life. When both sides show up, profitability and well-being grow together. I can’t do it alone, but I’m committed to doing my part. Every CEO, executive, leader, HR professional, coach and individual we partner with is part of that mission. How we show up for each other at work has a lasting impact on everyone and everything we care about.
That is why I created Jennuine Living.
I am committed to creating change that ripples outward, until it transforms the narrow ways we define success for ourselves and our businesses.
I bring everything I’ve learned to everyone we serve. That includes more than 20 years of HR leadership at the VP and C-suite level, at companies including ezCater, Starbucks, Johnson & Johnson, Coca-Cola and USIS. It also includes 12+ years of professional coaching, six of them coaching more than 400 leaders through BetterUp and AceUp. In 2022, BetterUp named me a Premier Fellow Executive Coach. Today I also serve as faculty and a mentor coach for a leading ICF-accredited coach training program, where I help the next generation of coaches work from a more whole, aware and aligned place.
I’m so glad you’re here. Let’s work together to create the change we want to experience.
I hope you’ll reach out so we can talk about your vision.
With gratitude,
Jenn
Connect with Jenn on LinkedInEducation, certifications & memberships
- BS, Psychology
- MS, Human Resource Management, UC Berkeley
- SPHR
- ICF Professional Certified Coach (PCC), held to the ICF Code of Ethics
- ICF Mentor Coach Specialization (MCS), serving both ICF ACC and PCC candidates
- Executive Coach, BetterUp and AceUp (6 years)
- Premier Fellow Executive Coach, BetterUp (2022)
- Faculty and Mentor Coach, ICF-accredited coach training program
- Leadership Architect, Korn Ferry Institute
- NeuroLeadership Foundations, NeuroLeadership Institute
- Certified to deliver Crucial Conversations, CliftonStrengths, DISC and NeuroLeadership Foundations
- Member: International Coaching Federation, NeuroLeadership Institute, National Black MBA Association
“My curated professional persona got me here, but my authentic embodiment will take me there.”
OUR PRACTITIONERS
A practice built to grow.
Jennuine Living is more than one person. As we grow, we partner with credentialed coaches, consultants and facilitators who share our values and our way of working. Every practitioner is chosen for expertise, integrity and alignment with how we serve.
Are you a coach, consultant or facilitator who works this way?
Partner With Us