FOR FOUNDERS & ENTREPRENEURS
You’re building a business. Who’s supporting you?
For founders building something real, we bring clarity, structure and alignment to both the business and the person building it.
HOW WE HELP
Support for the founder and the business.
Founder coaching
Coaching built for the weight of founder life. We address the practical side of building, from decision-making and prioritization to shaping your ideas into a buildable plan. We also attend to the personal side: your resilience, your wellness and how you sustain yourself along the way.
Business consulting for startups
A strategic thought-partner for moving from idea to execution. We turn ambitious, still-forming ideas into a clear, scoped plan, without losing the vision along the way.
Explore fractional CPO support for startups →Our coaching follows the ICF Code of Ethics, which holds coaches to the strictest level of confidentiality.
We’re always clear about when we’re coaching and when we’re advising.
Every contract includes a mutual intellectual property (IP) clause that protects everything you are building, while also protecting the frameworks and tools we bring to the work.
WHERE FOUNDERS COME TO US
Support for every stage of building.
Shaping the idea
Turning an ambitious, still-forming idea into a clear plan you can build.
See example plansMaking your first hires
Building the people foundation and culture your first team will run on.
See example plansBuilding your leadership team
Bringing new leaders together around one vision and a clear way of working.
See example plansScaling with intention
Growing fast without losing the culture and clarity that got you here.
See example plansLeading with your board
Building confident, board-ready strategy and communication as the stakes grow.
See example plansWHY BOTH
A founder’s clarity and a business’s clarity
are rarely separate problems.
They get solved together.
STARTUP & FOUNDER SERVICES
Built for where founders actually are.
From your first idea to your first hires, and from your first hires to your next stage of growth, you get people strategy that fits where you are.
People Foundations Pack™
For new companies building HR from the ground up.
- Founder Self-Assessment to start with your vision
- HR strategy aligned to your mission and growth plan
- Core HR systems and processes, built to scale with you
- Hiring and onboarding framework for your first hires
- Handbook, policies and compliance essentials
- Role structure and compensation foundations
- Intentional culture and values design from day one
Want us to keep it running as you grow? Supplemental HR Support maintains your people processes with the same partner every time.
Scale & Sustain Pack™
For growing companies with a foundation in place, ready to refine it for the next level of growth and sustainability.
- People and culture assessment: what’s working and what’s next
- HR systems and process audit and refinement
- Performance management and leadership development
- Engagement, retention and succession planning
- Organizational design for your next stage of growth
- Ongoing fractional CPO partnership to sustain momentum
NEED SENIOR PEOPLE LEADERSHIP NOW?
A fractional Chief People Officer for your startup
C-suite people strategy on your leadership team, part-time and scoped to your stage of growth.
Founder coaching is part of every partnership:
- Co-founder alignment and communication
- Executive-to-founder transition support
- Early-stage strategy and idea scoping
- Founder wellness and burnout prevention
ADD-ON · SELF-ASSESSMENT
Founder Self-Assessment
A structured look at how you are leading yourself and your business, from your strengths and decision-making to your energy and where you need the most support while you build. Debriefed in your founder coaching sessions, with team coaching where appropriate. You leave with an executive readout of your priorities as a founder.
A look at how you are leading yourself and your business. You leave with an executive readout of your priorities as a founder.
Learn more about this assessment →
ADD-ON · TEAM ASSESSMENT
Shared Vision Assessment
For newly formed executive teams. A confidential assessment of how aligned your leaders are on vision, priorities, roles and how you will work together. It’s debriefed in team coaching with your leadership team, plus individual coaching where appropriate. You leave with an executive readout of where to focus first.
For newly formed executive teams, a confidential check on shared vision, priorities and roles. You leave knowing where to focus first.
Learn more about this assessment →
GROWING WITH YOU
Support that grows as your team does.
As your team takes shape, we can grow alongside it.
Business consulting
Strategy, scoping and organizational design for your growing leadership team.
Executive coaching
Coaching for your executive team as your leadership bench grows.
Team coaching
Coaching for your founding and leadership team as you learn to lead together.
HR consulting
The people infrastructure your business needs as it hires and scales.
Board strategy & communications
Board-ready people strategy and clear, confident communication with your board and investors.
FOR YOUR TEAM · LEADERSHIP SKILLS
Leader Ready Toolbox™
Your first managers will shape your culture more than any policy. Most startups don’t invest in developing their leaders until a gap becomes a problem.
The Leader Ready Toolbox™ equips your first and growing leaders with practical skills from day one, so they lead your people well as you scale.
Offered as group workshops for your team: a core series, plus add-on skills as you need them.
Please note: team participation is required for sustainable results.
CORE SERIES
- Hiring and onboarding for performance and culture
- A plan to build leadership strengths and development opportunities
- Building culture as you grow
- Leading in ambiguity
- Wearing many hats
- Responding to change at the pace of the business
ADD-ON SKILLS
Add any skill from our First-Time Leader Toolbox™ as you need it, such as delegation, feedback or difficult conversations.
FOR BOOTSTRAPPING FOUNDERS
Start before you’re funded.
When every dollar goes back into the business, outside support can feel out of reach. The people decisions you make now shape your culture, your first hires and how you lead.
These options help you build your people foundation now, at a pace and price that fit your stage.
Ask about any of these during your free consultation. For more ideas, see ways to make it work.
WAYS TO GET STARTED
- A focused first step on one priority, such as your first hire or co-founder alignment
- Payment plans spread over the length of your package
- Do-it-yourself Startup Starter Pack tools with a review session
- Accelerator and incubator partnerships that sponsor your support
COMING IN 2027
- Founder groups: grow alongside other founders at a lower cost per person
SOUND FAMILIAR?
You started with a vision. Now you’re also the head of HR, the keeper of the culture and the first call for every problem. When did you last check in with the founder?
We support the business and the person building it, so both can grow.
WHY JENNUINE LIVING 20+ years of VP and C-suite HR leadership. 12+ years of professional coaching. See our experience and credentials →
Let’s talk about what you’re building.
Schedule a Free ConsultationBootstrapping? We offer flexible options for early-stage founders.
See ways to make it work →